Using Social Media to improve… teeth

I recently ran across a list of Smart Women who use social media to enhance their business. The use case I found most interesting was Dr. Helaine Smith’s Successful Smiles blog http://www.helainesmithdmd.com/blog . Dr. Smith is a dentist. She writes a tooth-related entry every week or two and occasionally gets quoted in Boston news articles.

Do you know a Smart Woman who is using social media to enhance her business? Include a URL in the comments and let’s see who can find the most unique social media use case.